Circulix brings circular economy to corporate venture building

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Together with Munich Re, we establish the "Circulix" venture and implement a further cap table strategy in corporate venture building with a "founder first" approach.

🌱 A few weeks ago, I presented our #SustainableVentureBuilding initiative and our Venture Circulix - a platform that helps companies achieve their goals in #circularity.

💡 However, it is not only the sustainability aspect that makes this venture special, but also the underlying cooperation model. I am therefore particularly pleased that, with Circulix and together with the corporate partner behind it, Munich Re, we are implementing another investment model in corporate venture building, which we call "Founder First". The aim of this model is to leverage the implementation power of founding teams with additional external capital and thus maximize the success of the venture and thus the impact in the area of sustainability, among others.

📑 At the heart of this approach is an investment model in which the majority of the real company shares are held by the founding team. The corporate partner and Bridgemaker itself hold a minority stake. This puts the founders at the forefront and makes the cap table more attractive for external capital providers and other strategic investors.

📈 The "Founder First" model is a solution for all those corporates that want to exploit the growth potential of corporate ventures that are further removed from their core business.


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