Family business

Venture Building

BLANC & FISCHER - Family holding company with new digital business model

Client:in

BLANC &AMP; FISCHER

Branch

Home products

Business model

D2C

Team size

Venture Architects, Product, Design, Engineering

"ATOLL is an important long-term strategic investment for the BLANC & FISCHER Group in order to continue to grow. As a specialist for the kitchen living space, we can thus combine the strengths of the individual corporate groups and generate new market opportunities."

Bernd Eckl

Chairman of the Management Board BLANC & FISCHER Familienholding

#brand merger #roof brand #redesign

ATOLL Brand Merger & Redesign

With the decision to unite the two products (dining table with induction and outdoor kitchen) under the umbrella brand ATOLL, ATOLL has received a new design to start fresh.

#landingpage #theme worlds #product extension

Outdoor kitchen landing page

The new outdoor kitchen expands the portfolio of BLANC & FISCHER with the theme world "outdoor cooking". The landing page offers application info, product features and detailed images.

#photoshoot #socialmedia #online marketing

Social Media & Photo Shoot

The new outdoor kitchen is professionally presented in a photo shoot. The high-quality image and video material is used for inspirational social media campaigns, among other things.

#e-commerce #configurator #online marketing

First webshop with configurator

ATOLL has to process shopping carts worth over €5,000 purely digitally. The combination of configurator, digital consulting and various payment options in the webshop helps.

#showroom #customer consulting #offline marketing

The first ATOLL showroom in Berlin

The showroom is also intended to inspire interested parties offline for ATOLL. Here you can see and test the products, touch the materials and get personal advice.

#brand building #marketing #go2market

Go2Market strategy and introduction

Every product launch needs attention and scarcity. Thousands of potential customers were able to follow along via social media even before the launch.

#user centricity #market introduction #hardware

User-centered hardware design

Design thinking also works for hardware. At ATOLL, it took less than 9 months from the first product sketch to market launch with in-house production.

The Challenge

As a kitchen specialist in the B2B sector, BLANC & FISCHER is responsible for countless innovations introduced to the market by well-known kitchen technology brands. However, many innovations never reach the end customers. At the same time, the interaction of the group companies is not apparent to customers.

Our solution

As the D2C brand of the family holding company, ATOLL combines the expertise of the individual holding companies in unique products that are made available directly to end customers. Included - outstanding technologies from BLANC & FISCHER. Our flagship: the modular outdoor kitchen Rimo.

Milestones

10/2020

First concepts for ATOLL under the name Culissima

07/2021

First ideas for Multo outdoor kitchen with induction

10/2021

Opening of the 1st showroom Quartier 205 in Berlin-Mitte

07/2022

Product launch: Multo outdoor kitchen with induction

04/2023

Product launch: Rimo outdoor kitchen

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