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Venture Building
Private equity

All4Labels B2B packaging start-up relies on fully automated Web2Print


All4Labels Group


Engineering and manufacturing industry

Business model


Team size

Venture Architects, Product, Design, Engineering, IT, Legal

"With Palamo, we bring together the best of both worlds: Existing knowledge and infrastructure of the All4Labels Group with the flexibility of a startup to react quickly and effectively to new developments in the target market."

Adrian Tippenhauer

CEO of All4Labels

#user centricity #market launch #webshop

Palamo e-commerce platform

With Shopify, Palamo had a simple platform to quickly set up its first online store and generate initial sales. Due to the positive response, an own online store was then developed.

#brand building #marketing #go2market

Social Media & Photo Shoot

For Palamos, a consistent brand presence and inspiring images are enormously important for building trust and a strong brand - photo shoots provide high-quality visuals and showcase the products.

#e-commerce #configurator #webshop

Configurator for all products

In the configurator, customers select the size, material, finishing and quantity of labels and packaging. They can also upload their own designs and preview the product with their design.

#CustomerJourney #Blog #KMU

Holistic Customer Journey

For SMEs in particular, the packaging industry is often opaque. In addition to detailed product descriptions, Palamo therefore relies on its own blog and social media to provide customers with comprehensive information.

#webshop #e-commerce #conversion

Conversion boost: product detail pages

PDPs are crucial for better conversions: Each product has its own e-commerce website with all the relevant information customers should know about the products.

The Challenge

On the one hand, All4Labels was faced with the challenge of meeting customer demand for next-day delivery and flexible order quantities in an industry with outdated structures, low digitization and low automation. On the other hand, it had to build trust and a strong brand and automate Web2Print.

Our solution

Building a strong brand and a deep understanding of SME needs have led to a targeted niche strategy accompanied by excellent customer service. By gradually digitizing the customer journey and successfully automating it, Palamo is setting new standards in the industry - with flexible order quantities and fast delivery.



B-M and All4Labels Project Kick-Off


First Palamo concepts under the name Dr. Packaging


First prototype of the webshop and packaging configurator


Product launch of the webshop with label upload


Launch of full webshop with packaging and label configurator

Planning to expand your business?