All4Labels B2B packaging start-up relies on fully automated Web2Print

With Shopify, Palamo had a simple platform to quickly set up its first online store and generate initial sales. Due to the positive response, an own online store was then developed.

For Palamos, a consistent brand presence and inspiring images are enormously important for building trust and a strong brand - photo shoots provide high-quality visuals and showcase the products.

In the configurator, customers select the size, material, finishing and quantity of labels and packaging. They can also upload their own designs and preview the product with their design.

For SMEs in particular, the packaging industry is often opaque. In addition to detailed product descriptions, Palamo therefore relies on its own blog and social media to provide customers with comprehensive information.

PDPs are crucial for better conversions: Each product has its own e-commerce website with all the relevant information customers should know about the products.